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FREE Online Presentations

 

DISCOVER HOW SYNCING WITH YOUR SIS PLATFORM AND PERSONALIZING YOUR EMAILS HELPS YOU TO CONNECT MORE EFFECTIVELY AND EFFICIENTLY WITH PARENTS AND OTHER STAKEHOLDERS

Our free presentations are ideal for public relations professionals or anyone else responsible for school communications and community outreach.

Special Invitation for NSPRA Members and Others Responsible for School Communications

LATEST BLOG POSTS

Newsletters or Notifications? Both!

Not all e-communications platforms are created equal…and that’s OK. We hear all the time from districts who are currently using their notification platform for sending out PDF or basic HTML versions of their school or district newsletter.  The challenge is, different systems have different purposes and using the wrong platform in the wrong situation can…

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Great News For One Of Our School District Clients

We at MarketVolt want to recognize our partners at McCluer South – Berkeley High School in the Ferguson-Florissant School District in St. Louis County, MO. Head football coach Howard Brown was honored by the Ellen DeGeneres Show for his 15 years of dedication to his team. Coach Brown has been using his own money making…

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Beyond the Subject Line: Factors That Affect Your Email Open Rates

How do you get more parents to open your emails? Many people assume the answer is better subject lines. Sure, subject lines matter. But we think the best way to get more parents to open your emails is to fill your emails with content they consider relevant and interesting. In other words, you’ll get more…

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MarketVolt Client Recognized for Awesome Emails

A big shout-out for Glenbrook High Schools District 225 for winning the Award of Merit for Newsletters in the Electronic Publications category of the 2018 Communications Contest, awarded by the  Illinois Chapter of the National School Public Relations Association (INSPRA). More than 179 entries in 11 categories were judged by out-of-state public relations professionals. Each entry was evaluated by…

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Avoid Image-Only Emails

I received an image-only image from a school. The email looked great on my desktop computer. But when I opened it on my phone, I needed the hubble telescope to read it. The text in the image was microscopic. I had to do that pinch and expand thing to make the image large enough to…

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Recommendations for Your Digital Tool Kit

We’re back! We’re sunkissed and eager to dish out some of the awesome knowledge we gained  at the NSPRA conference in Anaheim !! If you saw us, we miss you already! It was a great time. For those of us who couldn’t make it out, or those of us who may have missed some speakers…

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Beat Content Dry Spells with Content Calendars

Maybe it’s the summer heat, maybe it’s the fluorescent lighting in your office while the sun’s outside your window… You’re uninspired. You’ve got a mean case of writer’s block. Content for your blog, newsletter, and social media feeds all seem to be half baked or not baked at all. The good news: You can take…

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Open Rates Don’t Tell the Whole Story

Note: This post was originally posted on our MarketVolt for Businesses blog. It’s time for some email marketing myth-busting. Before I reveal the myth we need to bust, I’d like to give you a pop quiz (Don’t worry…I’ll grade on a curve). Here are results from three email newsletter for the same company and roughly…

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Use Preheaders to Increase Open Rates

Tick. Tick. Tick. That’s how long it takes your district’s newsletter subscribers to decide if they are willing to open your email. Tick: Sender Name Who sent this? Do I know or recognize the sender? (This is pretty easy for schools to navigate – including a recognizable name or the title of your district should prove just fine.)…

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Communicating with Parents to Prevent Summer Learning Loss

Ahh, summer break. The sun’s out. The air conditioning is churning out the good stuff. The kids are all back at home… and they’re bored. Really bored. So bored, in fact, they’ve resorted entirely to complaining endlessly and binging episodes of mindless television. They’re not concerned about school at all. Some may say, “that’s the…

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Communicating with Parents about Suicide

Suicide has been in the news lately and school administrators are wondering how best to discuss the issue with members of their community. What do parents want or need to know? What should school administrators tell them in emails and other communications? Assure Parents that You Have a Plan Clearly communicate to parents that your…

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What Does GDPR Mean For You?

You’ve probably already heard some news (or gotten dozens of emails from companies “Updating their Terms of Service”) about the new General Data Protection Regulation (GDPR) coming out of the European Union. If you work for a school or school district you might be asking yourself what does all the hullabaloo mean for you and…

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Keep Communications Going During Summer Break

Just because it’s Summer Break, doesn’t mean you shouldn’t stay engaged with the parents and students in your school district. You might consider scaling your social posts and emails back over the summer, but going dark for months at a time is a bad idea. Why? Because, building strong parent/student relationships with your district takes…

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Parents Prefer Email

BlackBoard recently released the findings from their 2018 Trends in Community Engagement Report on parent expectations for K-12 communication.  After surveying over 30,000 parents, it found that the top four rated parent preferences for district/school-to-home communication were: Email blew every other form of communication out of the water. Why? Because what parents want most is…

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Discuss School Safety With Parents

School safety has been a widely covered topic in the news over the past year (or more) and it’s of the utmost importance to parents. They care deeply about, for obvious reasons, and it’s something that’s very much on their minds. You need to communicate your school’s safety policies and practices to parents effectively, so…

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