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Email Clicks

5 Keys to Improving your Newsletter’s Open and Click Rates

By Pat Hawn | October 1, 2019

I was chatting with a frustrated school communications chief who compared sending her district’s email newsletter to posting a billboard in the middle of a vast desert.   “We put in all that work, and no one reads it,” she…

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Good, bad and ugly of Internal Comms

Internal Communication Lessons from San Juan Unified

By Pat Hawn | August 2, 2019

Often in the world of K12 email newsletters, we get focused on parents and our broader community as the primary target for our information at the detriment of perhaps our most important audience – our staff.   I see and…

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Market At The School Level, Not The District Level!

By Paul Cook | December 27, 2018

Most school districts concentrate on communicating with parents and the community at a district level. Email, websites, social media etc. are created and distributed by a dedicated team or individual from a central location. However, they are finding that many…

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Newsletters or Notifications? Both!

By Paul Cook | November 13, 2018

Not all e-communications platforms are created equal…and that’s OK. We hear all the time from districts who are currently using their notification platform for sending out PDF or basic HTML versions of their school or district newsletter.  The challenge is,…

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Great News For One Of Our School District Clients

By Paul Cook | October 11, 2018

We at MarketVolt want to recognize our partners at McCluer South – Berkeley High School in the Ferguson-Florissant School District in St. Louis County, MO. Head football coach Howard Brown was honored by the Ellen DeGeneres Show for his 15…

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Beyond the Subject Line: Factors That Affect Your Email Open Rates

By Tom Ruwitch | September 17, 2018

How do you get more parents to open your emails? Many people assume the answer is better subject lines. Sure, subject lines matter. But we think the best way to get more parents to open your emails is to fill…

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MarketVolt Client Recognized for Awesome Emails

By Tom Ruwitch | September 17, 2018

A big shout-out for Glenbrook High Schools District 225 for winning the Award of Merit for Newsletters in the Electronic Publications category of the 2018 Communications Contest, awarded by the  Illinois Chapter of the National School Public Relations Association (INSPRA). More than 179 entries…

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Image-only emails often require a magnifying glass to read.

Avoid Image-Only Emails

By Tom Ruwitch | September 9, 2018

I received an image-only image from a school. The email looked great on my desktop computer. But when I opened it on my phone, I needed the hubble telescope to read it. The text in the image was microscopic. I…

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Recommendations for Your Digital Tool Kit

By Adrienne Luther | August 3, 2018

We’re back! We’re sunkissed and eager to dish out some of the awesome knowledge we gained  at the NSPRA conference in Anaheim !! If you saw us, we miss you already! It was a great time. For those of us…

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Beat Content Dry Spells with Content Calendars

By Adrienne Luther | July 16, 2018

Maybe it’s the summer heat, maybe it’s the fluorescent lighting in your office while the sun’s outside your window… You’re uninspired. You’ve got a mean case of writer’s block. Content for your blog, newsletter, and social media feeds all seem…

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Open Rates Don’t Tell the Whole Story

By Tom Ruwitch | July 11, 2018

Note: This post was originally posted on our MarketVolt for Businesses blog. It’s time for some email marketing myth-busting. Before I reveal the myth we need to bust, I’d like to give you a pop quiz (Don’t worry…I’ll grade on…

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Use Preheaders to Increase Open Rates

By Tom Ruwitch | July 10, 2018

Tick. Tick. Tick. That’s how long it takes your district’s newsletter subscribers to decide if they are willing to open your email. Tick: Sender Name Who sent this? Do I know or recognize the sender? (This is pretty easy for schools to navigate…

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Schools out for summer on blackboard

Communicating with Parents to Prevent Summer Learning Loss

By Adrienne Luther | June 13, 2018

Ahh, summer break. The sun’s out. The air conditioning is churning out the good stuff. The kids are all back at home… and they’re bored. Really bored. So bored, in fact, they’ve resorted entirely to complaining endlessly and binging episodes…

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Depressed teenage girl sits against a wall

Communicating with Parents about Suicide

By Adrienne Luther | June 12, 2018

Suicide has been in the news lately and school administrators are wondering how best to discuss the issue with members of their community. What do parents want or need to know? What should school administrators tell them in emails and…

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What Does GDPR Mean For You?

By Pat Hawn | May 29, 2018

You’ve probably already heard some news (or gotten dozens of emails from companies “Updating their Terms of Service”) about the new General Data Protection Regulation (GDPR) coming out of the European Union. If you work for a school or school…

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Keep Communications Going During Summer Break

By Pat Hawn | May 24, 2018

Just because it’s Summer Break, doesn’t mean you shouldn’t stay engaged with the parents and students in your school district. You might consider scaling your social posts and emails back over the summer, but going dark for months at a…

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Parents Prefer Email

By Pat Hawn | April 24, 2018

BlackBoard recently released the findings from their 2018 Trends in Community Engagement Report on parent expectations for K-12 communication.  After surveying over 30,000 parents, it found that the top four rated parent preferences for district/school-to-home communication were: Email blew every…

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Schools emails to parents should communicate about school safety

Discuss School Safety With Parents

By Pat Hawn | March 24, 2018

School safety has been a widely covered topic in the news over the past year (or more) and it’s of the utmost importance to parents. They care deeply about, for obvious reasons, and it’s something that’s very much on their…

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Communication Best Practices – What Parents Want

By Pat Hawn | February 24, 2018

Earlier this year, BlackBoard came out with their 2018 survey on parent expectations for K-12 communication.  In it, they found six items that rose to the top as “Best Practices” for effective communications between districts and parents.   These six characteristics…

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