Most school districts concentrate on communicating with parents and the community at a district level. Email, websites, social media etc. are created and distributed by a dedicated team or individual from a central location. However, they are finding that many parents just aren’t as interested in the entire district. Those parents are primarily focused on the individual schools their children attend.
Some districts are adjusting to this truth and are spreading their digital footprint to individual schools, allowing school administrators and even individual teachers to communicate with parents and other community members with more personal, school level communications.
In his recent article “Why School Marketing Matters More Than District Marketing”, education marketing coordinator Jason Wheeler discusses the importance of school-level marketing and lists 5 things that school districts can do to engage parents better with content that matters to them.
MarketVolt For Schools is the perfect email newsletter platform for districts who are looking to join this movement and get their schools communicating more directly with parents. With our unique method of categorizing recipients and our industry exclusive dynamic content capabilities, we can get every school in your district in direct communication with only the parents of that school’s students.
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Or, contact Pat Hawn at 314.529.1434 or email@example.com