Ahh, summer break.
The sun’s out.
The air conditioning is churning out the good stuff.
The kids are all back at home… and they’re bored. Really bored. So bored, in fact, they’ve resorted entirely to complaining endlessly and binging episodes of mindless television.
They’re not concerned about school at all. Some may say, “that’s the glory of summer!”
But… all that time spent away from the classroom is problematic for students, educators and parents alike. By not studying or engaging in educational activity, students begin to forget what they’ve learned and how to learn.
This phenomenon is commonly referred to as learning loss – and it accounts for 6 weeks of relearning material when school starts back up. That’s brutal for classrooms looking to get rolling on new content.
The good news? It can be prevented with just a few hours of lessons each week.
The bad news? Someone has to remind parents to stay on their game.
That’s where the school communication professionals come in.
By sending out reminders chock full of fresh ideas for parents, communicators can instill inspiration and assist parents as they keep their kids on track.
Set up a list of subject matter of which to remind parents. It’s your job to keep these topics top-of-mind for parents who may be suffering from summer fatigue, too.
Studies show that students from lower socioeconomic levels tend to lose reading skills over the 10-12 weeks of summer, while students from all socioeconomic levels lose math skills.
Find links to resources parents can use and create a comprehensive document for your reference. Make sure to include videos that will perform well on social media.
Peachjar also has several awesome resources for parents who may be stuck.
Come Up with a Content Plan
After assembling your ideas, outline what content you’re going to be delivering to inboxes and social media feeds and when you’re going to do so.
Doing this can ensure you’re covering all your bases. Use a posting site like Hootsuite so you don’t have to worry about posting everything the day of, or schedule your posts on the medium itself (Facebook is great when it comes to this feature).
Reach Out to Community Resources
Featuring local options for parents can help direct parents to the right resources for their circumstances. Contact your local libraries and camps and promote educational offerings in and around the community.
Sharing community posts on social media can also be immensely helpful.
Pinterest is host to several immensely helpful resources for parents looking to entertain and educate their kids. From simple projects to complex lesson plans, Pinterest is a fantastic resource.
This is great for targeting moms, as 80% of users are female with a median age of 40.
Start your own account on behalf of your district and share accordingly.
On top of sending out resources, it’s important to remind parents that they don’t necessarily have to take on the burden of homeschooling. Often, resources can be entirely online – especially for older students.
Link parents to sites such as Khan Academy, Duolingo, and be sure to remind them that, although they may not remember some of the math or English rules themselves, it’s important to keep their children refreshed on the subject matter.