Email Clicks

I was chatting with a frustrated school communications chief who compared sending her district’s email newsletter to posting a billboard in the middle of a vast desert.   “We put in all that work, and no one reads it,” she said.    Yeah, we hear that a lot.    Your newsletter doesn’t have to be…

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Good, bad and ugly of Internal Comms

Often in the world of K12 email newsletters, we get focused on parents and our broader community as the primary target for our information at the detriment of perhaps our most important audience – our staff.   I see and hear comments like “love it or hate it” or “necessary evil” when it comes to…

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Most school districts concentrate on communicating with parents and the community at a district level. Email, websites, social media etc. are created and distributed by a dedicated team or individual from a central location. However, they are finding that many parents just aren’t as interested in the entire district. Those parents are primarily focused on…

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Not all e-communications platforms are created equal…and that’s OK. We hear all the time from districts who are currently using their notification platform for sending out PDF or basic HTML versions of their school or district newsletter.  The challenge is, different systems have different purposes and using the wrong platform in the wrong situation can…

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A big shout-out for Glenbrook High Schools District 225 for winning the Award of Merit for Newsletters in the Electronic Publications category of the 2018 Communications Contest, awarded by the  Illinois Chapter of the National School Public Relations Association (INSPRA). More than 179 entries in 11 categories were judged by out-of-state public relations professionals. Each entry was evaluated by…

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Image-only emails often require a magnifying glass to read.

I received an image-only image from a school. The email looked great on my desktop computer. But when I opened it on my phone, I needed the hubble telescope to read it. The text in the image was microscopic. I had to do that pinch and expand thing to make the image large enough to…

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We’re back! We’re sunkissed and eager to dish out some of the awesome knowledge we gained  at the NSPRA conference in Anaheim !! If you saw us, we miss you already! It was a great time. For those of us who couldn’t make it out, or those of us who may have missed some speakers…

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Note: This post was originally posted on our MarketVolt for Businesses blog. It’s time for some email marketing myth-busting. Before I reveal the myth we need to bust, I’d like to give you a pop quiz (Don’t worry…I’ll grade on a curve). Here are results from three email newsletter for the same company and roughly…

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