A big shout-out for Glenbrook High Schools District 225 for winning the Award of Merit for Newsletters in the Electronic Publications category of the 2018 Communications Contest, awarded by the  Illinois Chapter of the National School Public Relations Association (INSPRA). More than 179 entries in 11 categories were judged by out-of-state public relations professionals. Each entry was evaluated by…

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Image-only emails often require a magnifying glass to read.

I received an image-only image from a school. The email looked great on my desktop computer. But when I opened it on my phone, I needed the hubble telescope to read it. The text in the image was microscopic. I had to do that pinch and expand thing to make the image large enough to…

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Note: This post was originally posted on our MarketVolt for Businesses blog. It’s time for some email marketing myth-busting. Before I reveal the myth we need to bust, I’d like to give you a pop quiz (Don’t worry…I’ll grade on a curve). Here are results from three email newsletter for the same company and roughly…

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Tick. Tick. Tick. That’s how long it takes your district’s newsletter subscribers to decide if they are willing to open your email. Tick: Sender Name Who sent this? Do I know or recognize the sender? (This is pretty easy for schools to navigate – including a recognizable name or the title of your district should prove just fine.)…

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