Email Clicks

I was chatting with a frustrated school communications chief who compared sending her district’s email newsletter to posting a billboard in the middle of a vast desert.   “We put in all that work, and no one reads it,” she said.    Yeah, we hear that a lot.    Your newsletter doesn’t have to be…

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Good, bad and ugly of Internal Comms

Often in the world of K12 email newsletters, we get focused on parents and our broader community as the primary target for our information at the detriment of perhaps our most important audience – our staff.   I see and hear comments like “love it or hate it” or “necessary evil” when it comes to…

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You’ve probably already heard some news (or gotten dozens of emails from companies “Updating their Terms of Service”) about the new General Data Protection Regulation (GDPR) coming out of the European Union. If you work for a school or school district you might be asking yourself what does all the hullabaloo mean for you and…

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Just because it’s Summer Break, doesn’t mean you shouldn’t stay engaged with the parents and students in your school district. You might consider scaling your social posts and emails back over the summer, but going dark for months at a time is a bad idea. Why? Because, building strong parent/student relationships with your district takes…

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BlackBoard recently released the findings from their 2018 Trends in Community Engagement Report on parent expectations for K-12 communication.  After surveying over 30,000 parents, it found that the top four rated parent preferences for district/school-to-home communication were: Email blew every other form of communication out of the water. Why? Because what parents want most is…

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Schools emails to parents should communicate about school safety

School safety has been a widely covered topic in the news over the past year (or more) and it’s of the utmost importance to parents. They care deeply about, for obvious reasons, and it’s something that’s very much on their minds. You need to communicate your school’s safety policies and practices to parents effectively, so…

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Earlier this year, BlackBoard came out with their 2018 survey on parent expectations for K-12 communication.  In it, they found six items that rose to the top as “Best Practices” for effective communications between districts and parents.   These six characteristics are not surprising and seem pretty straight-forward. In fact, they can really be boiled down…

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